Marketing Research Survey

 Marketing Exploration Report Dissertation

Marketing Research Drafted Report

MKT2210

4/26/2010

Middlesex University, Syria

Abraham Mburu M00234305

Steele Hemmerich

Gautam Kukreja M00292269

Ramakrishnan Ganesh M00289152

Naqqash Alavi

Stand of Articles

Executive summary3

Summary of Objectives3

Key findings3

Conclusion and recommendations3

Problem definition4

Research Design5

Qualitative Research6

Quantitative Research7

Questionaire Design8

Data Evaluation and Results10

Limitations31

Business summary

Synopsis of Goals

Our prime objective was predominantly to assist define and create a command brand to get Middlesex University or college. Research teams are an much needed form of medical collaboration and knowledge development. Group users work face-to-face, sharing work area, objectives, supplies, technologies, and hypothesis. We have the project plan including how to ‘engage' students over the University while using brand through more frequent, relevant and meaningful interior communications. Root the interpersonal solidarity and substantive concentrate research groups are structural forces that separate the interests of leaders from members, spark competition alongside co-operation. Main findings

Our main objectives would have been to set out and agree to the core project objectives and scope, to realize the target target audience, using research methodology, who also and how the investigation findings will be used, credit reporting structure and key points of contact and having a proposed timeline. Key findings our clients have acknowledged our research proposal and possess commissioned our group to conduct a quantitative market research survey of around 2 hundred students their studies at Middlesex University Dubai. Summary and tips

The research is being conducted to assist define and ultimately build powerful difference, positioning and branding in the market place intended for Middlesex School. A positional that will help makes the university preferably better. The university in the last five years invested above ВЈ66million in campus advancement, cutting edge study and educating facilities, learning resources and equipments. Within our proposal we identified the next management decision problems facing our clients: 5. Should the clientele change the method they speak with current Middlesex University students studying at all campuses of the School?

Our exploration objectives happen to be:

2. To determine knowing of the different types of marketing and sales communications currently used by Middlesex. * To determine students' preferences for different channels of communications 5. To determine attitudes towards communications.

* To ascertain if requirements are different for different groups of college students.

Key problems on how Middlesex University should certainly build and protect the University's popularity and making a clear and differentiated brand it needs to carry on to mix up its cash flow stream, producing new require meeting all their recruiting goals in the significantly competitive marketplace. Moreover to know how to leveraging its worldwide presence and worldwide network. To improve upon managing expansion programmes and successfully ‘transition' and introduce the programs and people, and moreover knowing how to deal with the centralizing of services and still maintain your quality of services for all staff and students. Trouble definition

Backdrop to the difficulty of the job plan is how to ‘engage' students over the University together with the brand through more regular, relevant and meaningful inside communications. Middlesex University exposed its initially overseas grounds in China, U. A. E. in January 2006 and features over you, 300 students from more than 60 ethnicities and offers 25 undergraduate and postgraduate programs in a wide variety of subject areas. Middlesex University is a global college or university committed to appointment the requirements and aspirations of a widely and internationally diverse selection of students.

Research Design

A research design is a...

Sources: 1 . http://www.experiment-resources.com/quantitative-research-design.html

2 . http://www.learnhigher.ac.uk/analysethis/main/quantitative1.html

3. Promoting research Techniques, methods and applications in Europe. By simply Ray Kent year 3 years ago

4. -Lecture slide records. Creating A Difference: Building A Leadership Brand to get -Middlesex. Researching the market Brief. Made by Belinda Furneaux- Harris.

five. -MKT 2210 Student Communications Survey 03 2010 Selecting Instructions notes.

6. -Malhotra, N. and Birks, Deb., Marketing Analysis: An Applied Approach, subsequent European Copy (London: Prentice Hall, 2002), 65.