Online marketing strategy of Dabur Vatika Frizzy hair Oil and Dabur Chyawanprash
1 ) INTRODUCTION
Dabur India Limited is known as a leading American indian consumer products company with interests in Hair Care, Dental Care, Health Care, Skin Care, House Care and Foods. From the humble origins in the bylanes of Calcutta way back in 1884 as an Ayurvedic drugs company, Dabur India Limited has come a considerable ways today to turn into a leading buyer products maker in India. For the past 125 years, we have been dedicated to providing nature-based alternatives for a healthy and holistic lifestyle. Through our thorough range of products, we all touch the lives of all consumers, in all age groups, throughout all cultural boundaries. And this legacy features helped all of us develop a relationship of trust with our buyers. That guarantees you the best in all of the products transporting the Dabur name. 1 . 1 Dabur India Ltd. - Corporate and business Profile-
Dabur India Limited is one of India's leading FMCG Businesses with Income of US$1 Billion (faster than Rs 5, 000 Crore) & Market Capitalisation of US$4 Billion dollars (Rs twenty, 000 Crore). Building over a legacy of quality and experience of more than 127 years, Dabur is definitely today India's most reliable name and the world's most significant Ayurvedic and Natural Healthcare Company. В Dabur India is usually a world innovator in Ayurveda with a stock portfolio of over 250 Herbal/Ayurvedic products. Dabur's FMCG profile today contains five flagship brands with distinct brand identities -- Dabur since the learn brand to get natural health care products, Vatika for high grade personal care, Hajmola pertaining to digestives, true for fresh fruit juices and refreshments and Fem for fairness bleaches and skin care products. Dabur today are operating in key consumer products classes like Hair-care, Oral Attention, Health Care, Skin Care, Home Proper care and Food. The company includes a wide circulation network, covering up over 2 . 8 million retail outlets having a high transmission in equally urban and rural market segments. Dabur's goods also have a big presence inside the overseas markets and are today available in more than 60 countries across the globe. Its brands are highly popular at the center East, SAARC countries, The african continent, US, Europe and Russian federation. Dabur's abroad revenue today accounts for over 30% in the total yield. The 125-year-old company, advertised by the Burman family, had started operations in 1884 as an Ayurvedic medications company. From the humble origins in the bylanes of Calcutta, Dabur India Ltd comes a long way today to become one of the primary Indian-owned customer goods companies with the greatest herbal and natural merchandise portfolio in the world. Overall, Dabur has efficiently transformed by itself from becoming a family-run organization to become a appropriately managed business. What units Dabur in addition to the crowd is usually its capability to change in front of others and always established new specifications in corporate governance & innovation. |1. 2 . Dabur At-a-Glance | |Dabur India Limited features marked the presence with significant achievements and today directions a market leadership status. Each of our story of | |success is based on determination to mother nature, corporate and process health, dynamic leadership and commitment to our lovers and | |stakeholders. The results of our policies and initiatives are left out for obvious reasons. | |Leading consumer items company in India which has a turnover ofВ Rs. your five, 283 Crore (FY12), a couple of major strategic business units (SBU) - Client | |Care Business and International Business Division (IBD), 2 Additional Group companies - Dabur International and NewU and lots of step | |down subsidiaries: Dabur Nepal Pvt Ltd (Nepal), Dabur Egypt Limited (Egypt), Asian Consumer Treatment (Bangladesh), Oriental Consumer Attention | |(Pakistan), African Customer Care (Nigeria), Naturelle LLC (Ras Al Khaimah-UAE), Weikfield International (UAE) and Jaquline Inc. | |(USA). seventeen ultra-modern making units distributed around the globe Products marketed in over sixty...
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